For some time now, a year, two years? the word “narrative” is more or less being continuously used by almost every journalist, reporter, commentator, politician, and critic with access to a microphone or pen.

And now another word is being similarly co-opted for its figurative punch: “brand.” So far I only hear it used by politicos; we’ll see how far it penetrates.

“The Republican brand. The Democratic brand. Obama’s brand. McCain’s brand.

Just sayin’.

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